Greg Herbert
Attorney, Greenberg Traurig Law Firm
Greg Herbert is a shareholder at the Orlando office of the international law firm, Greenberg Traurig. His practice focuses on media and First Amendment law, defamation defense and intellectual property issues.
For over 30 years, Gregory Herbert has litigated and counseled clients in the areas of intellectual property law (copyright, trademark, trade dress, patent, trade secrets, false advertising, unfair competition, right of publicity), media/First Amendment law (defamation/libel/slander), Internet-related law, entertainment law and complex commercial litigation.
He was the co-editor in chief of his law school newspaper, The Harvard Law Record, and published a law journal article on First Amendment issues in law school.
He began his career in New York, primarily defending newspapers and other media organizations from defamation/libel lawsuits, before returning to his native Florida.
Herbert has been board certified as a specialist in Intellectual Property Law by the Florida Bar since 2009, a distinction held by fewer than 1 percent of Florida attorneys.
Herbert has broad trial experience, jury and non-jury, in state and federal court, having tried multimillion-dollar cases to verdict as lead trial counsel. He has also counseled entertainment clients, including documentary film production companies, on various intellectual property, media law, privacy and other issues related to film production and distribution.
He was voted by his peers as "Lawyer of the Year"; in the Intellectual Property Litigation practice area in the Orlando market for 2014 and 2019 and in the patent practice area for 2016, 2018 and 2021, as noted in The Best Lawyers in America annual votes. Greg is also a Florida Supreme Court Certified Circuit Mediator.
Greg frequently lectures on IP and media law issues, has published several articles on those topics, and has taught Internet law as an adjunct professor at Barry University Law School. Several of Greg’s high-profile cases have been prominently featured in national business and legal media publications..